CREATE YOUR
FEELING OF
FEAR
What are you afraid of?
Type a word and see what your fear could look like.
THE CAMPAIGN UNSEEN
unseen
phobias
Millions of people live with phobias – fears that are unseen but deeply real. This campaign aims to visualize their experience and create awareness.
Because what you don’t see can still be real.
Fear is a natural, protective response and our body’s alarm system in moments of danger. A racing heart, quickened breath or a surge of tension is what we feel when walking alone down a dark street or watching a horror movie. This kind of fear helps us stay alert and safe.
But what happens when fear goes beyond the rational and starts controlling our lives? That’s when it becomes a phobia – an intense, often irrational fear of a specific object, situation, or experience. Unlike everyday fears, phobias can severely disrupt a person’s daily routine, relationships, and overall well-being.
Phobias are among the most common mental health conditions worldwide, yet they remain heavily stigmatized and misunderstood. Many who suffer do so silently, avoiding their triggers at all costs and feeling ashamed of their fear. Often, their struggle is invisible and only surfacing when they are confronted by what they fear most. As a result, only a small percentage of individuals with phobias seek or receive treatment.
This lack of understanding and empathy contributes to the isolation many feel. It’s time to change that. Phobias are real. They are valid. And they deserve to be talked about – with compassion, not judgment.
But what happens when fear goes beyond the rational and starts controlling our lives? That’s when it becomes a phobia – an intense, often irrational fear of a specific object, situation, or experience. Unlike everyday fears, phobias can severely disrupt a person’s daily routine, relationships, and overall well-being.
Phobias are among the most common mental health conditions worldwide, yet they remain heavily stigmatized and misunderstood. Many who suffer do so silently, avoiding their triggers at all costs and feeling ashamed of their fear. Often, their struggle is invisible and only surfacing when they are confronted by what they fear most. As a result, only a small percentage of individuals with phobias seek or receive treatment.
This lack of understanding and empathy contributes to the isolation many feel. It’s time to change that. Phobias are real. They are valid. And they deserve to be talked about – with compassion, not judgment.